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Does live tweeting while watching TV distract from the ads?
...New research study finds advertisers actually get a boost from ���media ...
Saurabh Bansal
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No, Extended Warranties Are Usually Not Worth It
Research: Why struggling airlines spend more on safety
Milan Preet Kaur
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Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding in Financial Markets
Low-cost airlines are unlikely to dump the Boeing 737 MAX
New Research Shows Restructuring Online Marketplace Business Models Can Triple Profits
...INFORMS Journal Marketing Science New Study Key Takeaways...