News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

Study Reveals Hidden Economic Cost of Sponsored Content for Social Media Influencers
News Release

BALTIMORE, MD, February 25, 2025 – In an era in which influencer marketing dominates digital platforms, a groundbreaking study in the INFORMS journal Management Science unveils a surprising reality: sponsored content can harm an influencer’s reputation and reduce audience engagement.

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OpenAI’s New Stargate Project and China’s DeepSeek: Goliath vs. David
Media Coverage

On Jan. 21, OpenAI launched the $500 billion Stargate Project with partners like Arm, Microsoft, NVIDIA, and Oracle. This initiative aimed to secure American AI leadership, create jobs, and boost the economy. Initially, this boosted the stock prices of these companies.

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Resign or stay? Federal workers are on the clock — Here’s how decision-analysis tools can help
Media Coverage

Living in limbo: An estimated 2 million U. S. federal employees were thrust into a decision they did not seek to make. A deadline from the Trump Administration was halted last week, and is now in the hands of a judge. When a deadline is set those employees will have to make a high-stakes choice: Take a buyout and resign, or they can choose to stay in an uncertain job environment, including the possibility of being laid-off or having significant changes in work duties or leave with a buyout. This current reprieve gives these federal employees a little more time, but the fundamental question for each of them remains: What’s the right move for your career and future?

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Strategies to Address America’s Electrical Grid Challenges

Strategies to Address America’s Electrical Grid Challenges

Audio Clip, September 8, 2022

New audio is available for media use featuring Pascal Van Hentenryck of the Georgia Tech College of Engineering. He is the Associate Chair for Innovation and Entrepreneurship and the A. Russell Chandler (the third) Chair and Professor. He discusses strategies to address America’s electrical grid challenges. This content is made available by INFORMS, the largest association for the decision and data sciences. What follows are 4 questions and responses, these responses were provided on September 6, 2022.

Could AI fix medical supply chain woes?

Could AI fix medical supply chain woes?

Becker's Hospital Review, September 6, 2022

Using artificial intelligence (AI) in the medical supply chain is a hot topic. But is AI just wishful thinking, or can it really fix supply chain woes— especially those that emerged during the pandemic?

More prescriptions being filled away from pharmacies

More prescriptions being filled away from pharmacies

ABC15, September 6, 2022

The next person who fills your prescription might not be a person at all. Walgreens recently opened its fourth microfulfillment center since last year. Prescriptions are filled at a warehouse using automation, then brought to the pharmacy for you to pick up.

Is it possible for Tesla drivers to fall asleep at the wheel?

Is it possible for Tesla drivers to fall asleep at the wheel?

City News Everywhere, September 5, 2022

While autonomous vehicles could one day help prevent things like drunk or impaired drivers, driving is still very unpredictable, pointing to things like blown tires or debris suddenly falling onto the road.

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