New Research: How Spotify Shapes Your Music Listening Habits with Playlists
BALTIMORE, MD, January 17, 2025 – It’s a common assumption that music streaming has changed how we listen to music in a physical sense, but a new study has revealed just how streaming has impacted consumers’ listening tastes. The research, which focused on Spotify, has found that when people listen to music via streaming, they are more likely to listen to platform-generated playlists, especially those prominently featured on Spotify’s Search Page, instead of playlists created by third parties such as major music labels. The study also finds that users are more likely to listen to certain playlists as superstar artists are added to them, and featuring playlists prominently on Spotify attracts about two times more followers than the presence of major label superstars on playlists.