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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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How the War in Ukraine Is Further Disrupting Global Supply Chains

How the War in Ukraine Is Further Disrupting Global Supply Chains

Harvard Business Review, March 17, 2022

The invasion of Ukraine by Russia and sanctions imposed on it for doing so and new pandemic-related shutdowns in China are the latest events to rock global supply chains. Combined with the China-U.S. trade war and other pandemic- and climate-related disruptions, it is certain to accelerate the movement by Western companies to reduce their dependency on China for components and finished goods and on Russia for transportation and raw materials and to lead to more localized, or regional, sourcing strategies. If China decides to back Russia in the Ukraine conflict, it would only fuel that movement.

Russia-Ukraine war and global food security: What’s at stake?

Russia-Ukraine war and global food security: What’s at stake?

Feedstuff365, March 16, 2022

The war in Ukraine is no longer just a story about a conflict between nations. It’s having an immediate impact on millions of people and creating multitudes of refugees, which in turn is creating a worldwide humanitarian crisis and exasperating global food insecurity. Likewise, the supply chain for goods has become greatly challenged. How can the West address and overcome these disruptions while taking a hard line against Russia’s aggression? We talk with Anna Nagurney, Ph.D., professor of supply chains, logistics and economics at the University of Massachusetts, about the current state of global events and what’s at stake.

Five Dark-Horse Teams That Could Crash the Men’s Final Four

Five Dark-Horse Teams That Could Crash the Men’s Final Four

Sports Illustrated, March 15, 2022

The last time the men’s Final Four was composed entirely of teams from the top-three seed lines was way back in 2009. While overall, 74% of Final Four teams since 1985 have been a No. 1, No. 2 or No. 3 seed, (per BracketOdds), that still means more than a quarter come from elsewhere. Figuring out who that’s going to be every year (often, it’s just one of the four teams) can be like finding a needle in a haystack—after all, who saw No. 11–seed UCLA coming a year ago? Or No. 11 Loyola Chicago in 2018? Still, we’re going to give it our best shot. Here are five teams seeded No. 4 or lower who could make the trip to New Orleans, plus three more we considered.

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