News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

YouTube Influencers: Gaming’s Best Friend or Worst Enemy?
News Release

BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.

Read More
Reciprocal Tariffs Are Just What the U.S. Needs to Fix Its Manufacturing Decline
Media Coverage

Reciprocal tariffs are coming soon. Many economists and trade experts are concerned that they may backfire on President Donald Trump. But if you take the politics out of the issue, reciprocal tariffs could be an important first step toward fixing longstanding U.S. problems with trade and manufacturing.

Read More
The math behind crafting a perfect bracket
Media Coverage

CHAMPAIGN, Ill. (WAND) - The madness is nearly upon us, with the NCAA tournament set to tip off officially Thursday. You're probably putting together a bracket trying to find the perfect set of teams to beat your friends, win your office pool, maybe even put together a perfect bracket.

Read More

Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

What are you looking for?

Type of Content
Topic
Trump Tariffs Throw US-Canada Food Supply Chain Into Chaos

Trump Tariffs Throw US-Canada Food Supply Chain Into Chaos

Bloomberg, March 7, 2025

Donald Trump’s trade war is causing chaos for farmers and food producers on both sides of the US-Canada border, as businesses grapple with how to disentangle supply chains that have been interconnected for decades.

14 Moves to Master Demand Surges

14 Moves to Master Demand Surges

Inbound Logistics, March 6, 2025

Spikes in demand can boost revenue and turbocharge growth. Yet meeting these surges, especially when they’re unexpected, poses risks and challenges. If companies can’t keep up, they risk alienating customers. On the flip side, investing heavily to meet a short-lived demand jump can strain a company’s bottom line and leave it with excess inventory.

Subject Matter Experts in

Supply Chain

View list of experts

Subject Matter Experts in

Healthcare

View list of experts

INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

Access OR/MS Today Magazine

Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

Access Analytics Magazine