All politics — and cannabis marketing — are local
California’s legal cannabis market, opening for business on Jan. 1, is expected to quickly grow to be the largest in the nation and worth more than $5 billion a year. County voting on Proposition 64 that led the state here — to legalizing sales for recreational use — can offer insight into how medical marijuana dispensaries will now market themselves, according to a new study in the INFORMS journal Organization Science.