News Room

According to a study in the INFORMS journal Marketing Science, co-authored by Yanwen Wang of the University of British Columbia in Vancouver, Michael Lewis of Emory University in Atlanta and David A. Schweidel of Georgetown University in Washington, D.C., negative advertising is effective in influencing voters — but significantly more so when the attacking candidates themselves run the ads.

In a new editorial, Eva Lee, professor at the Georgia Institute of Technology and INFORMS Fellow, discusses the need for a universal flu vaccine, and how operations research and analytics hold the key to creating it. 

The INFORMS International Conference, held for the first time this year in Taipei drew international top scholars from 25 countries around the world. Participants agreed that in addition to academic research and discussion on the latest trends, they were also impressed by the energy of Taiwan’s industry innovation and Taipei’s progress and friendliness.

Mary Beth Kurz, INFORMS member and professor with Clemson University, talks about the little things her grandfather did with her that made a huge impact on her as an engineer and as a person.