CEOs who appear on CNBC can see their pay rise over $200,000 per year
New research that examined 4,452 CEOs from 2,666 U.S. firms, as well as 104,129 news articles and 6,567 CNBC interviews, found that CEOs who appeared in CNBC interviews could expect their compensation to increase by $210,239 on average, notwithstanding firm performance and other mitigating factors. The study, “The Relationship between CEO Media Appearances and Compensation,” will be published in the upcoming volume of the INFORMS journal Organization Science.