News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Novel research demonstrates financial benefit for distributors who invest in wine futures

Novel research demonstrates financial benefit for distributors who invest in wine futures

Public Now, March 6, 2017

New research by INFORMS member Burak Kazaz, of the Martin J. Whitman School of Management at Syracuse University, shows a wine distributor can significantly improve its profits by investing in wine futures, in addition to bottled wine. The study's numerical analysis demonstrates an approximate 21 percent profit improvement, a benefit that increases as the wine distributor's degree of risk aversion increases. This study will be published in the INFORMS journal of Manufacturing & Service Operations Management

JFK airport security breach brings to light security vulnerabilities

JFK airport security breach brings to light security vulnerabilities

CBS News, February 21, 2017

Aviation security expert and INFORMS Fellow Sheldon Jacobson provided insight on vulnerabilities at airport checkpoints, like the kind that resulted in 11 passengers passing through an unsupervised checkpoint at JFK airport in February, all of whom reached their flights without further screening.

“The most vulnerable time for any kind of check point is in a transition period,” said Jacobson, who continued that airport security is weakest early in the morning and during shift changes.

Want to be a CEO? It helps to look the part

Want to be a CEO? It helps to look the part

The Wall Street Journal, February 17, 2017

Looks do matter. According to a new study in the INFORMS journal of Management Science, the more competent you look (based on certain facial features) the more likely you are to be a CEO. They study, which focused on male CEOs, found that faces that rated as competent-looking typically had square jaws, overall sharper features and appeared more mature.

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INFORMS provides the key to networking opportunities

INFORMS provides the key to networking opportunities

KD Nuggets, February 13, 2017

Whether you are a seasoned professional or a fresh graduate, networking plays an essential role in long-term career growth. Membership in a professional association like INFORMS provides access to many networking opportunities, as well as other member benefits such as career resources. 

Carefully chosen wording can increase donations by over 300 percent

Carefully chosen wording can increase donations by over 300 percent

POST Online Media, February 13, 2017

A forthcoming study in the INFORMS journal of Marketing Science, based on the psychology of sympathy, shows that small changes in the wording of a fundraising letter can increase donations by over 300 percent.

With over a million registered public charities in the United States, fundraising for good causes has become more difficult than ever. Annual events like Giving Tuesday increase overall giving, but also increase the competition for funds around those events.

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