New Research Finds Racial Bias in Rideshare Platforms
New research to be published in the INFORMS journal Management Science has found popular rideshare platforms exhibit racial and other biases that penalize under-represented minorities and others seeking to use their services. The study, “When Transparency Fails: Bias and Financial Incentives in Ridesharing Platforms,” was conducted by Jorge Mejia of Indiana University and Chris Parker of American University. In addition to finding racial biases persist, similar phenomena were also documented against people who show support for the LGBT community.