Media Coverage

As a study by researchers from the City University of Hong Kong, the Georgia Institute of Technology and Carnegie Mellon University, which has been published in the INFORMS journal Management Science, has shown, delaying the ebook's output does not have a positive impact on sales of the paper edition. In addition, it has a subsequent negative impact on e-book sales. 

New research in the INFORMS journal Management Science found that delaying the sale of the e-version of a new book does not lead to increased print sales, and can result in significantly fewer e-book sales (a nearly 50 percent decrease) once the digital version is made available.

According to a study in the INFORMS journal Marketing Science, co-authored by Yanwen Wang of the University of British Columbia in Vancouver, Michael Lewis of Emory University in Atlanta and David A. Schweidel of Georgetown University in Washington, D.C., negative advertising is effective in influencing voters — but significantly more so when the attacking candidates themselves run the ads.

In a new editorial, Eva Lee, professor at the Georgia Institute of Technology and INFORMS Fellow, discusses the need for a universal flu vaccine, and how operations research and analytics hold the key to creating it. 

The INFORMS International Conference, held for the first time this year in Taipei drew international top scholars from 25 countries around the world. Participants agreed that in addition to academic research and discussion on the latest trends, they were also impressed by the energy of Taiwan’s industry innovation and Taipei’s progress and friendliness.