Media Coverage

Media articles featuring INFORMS members in the news.

Most Recent Media Coverage

Topic
Strategies for understanding and addressing customer churn

Strategies for understanding and addressing customer churn

CMS Connected, March 23, 2018

In a recently published a study in the INFORMS journal Marketing Science entitled “Some Customers Would Rather Leave Without Saying Goodbye,” researchers examine “a hybrid of the standard contractual and non-contractual categorization of customer–firm relationships” looking at two different types of churners they denoted as “overt”, those who inform an organization of their departure from the consumer base and “silent”, the consumers who simply disengage without notice, or just fade away by halting their purchase behavior. 

Alternative endings to the first aircraft carrier battle

Alternative endings to the first aircraft carrier battle

The Conversation, May 3, 2018

With the 76th anniversary of the 1942 Battle of the Coral Sea on May 7-8, 2018, Brock University professor and INFORMS member Michael Armstrong describes his mathematical modeling research on this battle between American and Japanese aircraft carriers, in particular how the battle could have turned out differently if the officers had made different decisions. 

Rady School Professor Terry August’s research featured in Editor’s Cut INFORMS series

Rady School Professor Terry August’s research featured in Editor’s Cut INFORMS series

Rady School News, April 29, 2018

The research of Terry August, associate professor of Innovation, Technology and Operations at Rady School of Management is featured in an INFORMS Editor’s Cut series. Titled “Securing Information in a Digital World,” the goal of this edition of the Editor’s Cut series is to enable researchers to quickly understand and take action to improve information security. The series shares a robust collection of leading journal and industry articles, video, and interviews in a variety of areas impacting data security including employee compliance, cloud vulnerability, cyber security risk and policy guidelines. 

Advertisers, beware the trendsetter

Advertisers, beware the trendsetter

Discover Magazine, April 5, 2018

Published in the INFORMS journal Marketing Science, a new study takes a look at how responsive “early trend propagators” Twitter users are to trend-related advertising. It’s not great news for advertisers.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Artificial Intelligence

Why 23andMe’s Genetic Data Could Be a ‘Gold Mine’ for AI Companies

Why 23andMe’s Genetic Data Could Be a ‘Gold Mine’ for AI Companies

TIME, March 26, 2025

The genetic testing company 23andMe, which holds the genetic data of 15 million people, declared bankruptcy on Sunday night after years of financial struggles. This means that all of the extremely personal user data could be up for sale—and that vast trove of genetic data could draw interest from AI companies looking to train their data sets, experts say.

Healthcare

Want to reduce the cost of healthcare? Start with our billing practices.

Want to reduce the cost of healthcare? Start with our billing practices.

The Hill, March 11, 2025

Robert F. Kennedy Jr., as the new secretary of Health and Human Services, is the nation’s de facto healthcare czar. He will have influence over numerous highly visible agencies, including the Centers for Disease Control and Prevention, the National Institutes of Health and the Food and Drug Administration, among others. Given that healthcare is something that touches everyone’s life, his footprint of influence will be expansive. 

We all benefit from and are hurt by health insurance claim denials

We all benefit from and are hurt by health insurance claim denials

Atlanta Journal Constitution, January 23, 2025

Health insurance has become necessary, with large and unpredictable health care costs always looming before each of us. Unfortunately, the majority of people have experienced problems when using their health insurance to pay for their medical care. Health insurance serves as the buffer between patients and the medical care system, using population pooling to mitigate the risk exposure on any one individual.

Supply Chain

Experts warn logistics industry stakeholders to make contingency plans

Experts warn logistics industry stakeholders to make contingency plans

Seafood Source, March 10, 2025

In their March 2025 forecasts, shipping and logistics experts are warning those who rely on the industry to expect continued disruption, and in order to survive a chaotic landscape, they are advising businesses to spend money conservatively, work with trusted partners, and make comprehensive contingency plans.

Climate