Carl F. Mela
Past Awards
2021
ISMS Fellow Award:
Awardee(s)
2017
Donald G. Morrison Long-Term Impact Award:
Winner(s)
Winning material:
“Building Brands”
2016
John D.C. Little Best Paper Award:
Winner(s)
Winning material:
"Zooming In On Choice: How Do Consumers Search For Cameras Online?"
2014
Donald G. Morrison Long-Term Impact Award:
Finalist
Winning material:
“Market Roll-Out and Retailer Adoption for New Brands” Marketing Science 2004, Volume 23, Fall, Pages 500-518
2013
Donald G. Morrison Long-Term Impact Award:
Finalist
Winning material:
"Market Roll-Out and Retailer Adoption for New Brands"
2012
Frank M. Bass Dissertation Paper Award:
Finalist
Winning material:
"A Dynamic Model of Sponsored Search Advertising"
2011
Frank M. Bass Dissertation Paper Award:
Finalist
Winning material:
"A Dynamic Model of Sponsored Search Advertising"
John D.C. Little Best Paper Award:
Finalist
Winning material:
"A Dynamic Model of Sponsored Search Advertising"
2008
John D.C. Little Best Paper Award:
Finalist
Winning material:
Online Auction Demand
John D.C. Little Best Paper Award:
Finalist
Winning material:
Building Brands
2004
John D.C. Little Best Paper Award:
Winner(s)
Winning material:
Market Roll-Out and Retailer Adoption for New Brands