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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Measuring the Health and Economic Trade-Offs of Pandemic Lockdowns

Measuring the Health and Economic Trade-Offs of Pandemic Lockdowns

Harvard Kennedy School, September 23, 2020

The United States has just passed the dark milestone of 200,000 COVID-19 deaths, with many experts warning of the possibility of hundreds of thousands more dead and gravely ill in the months ahead. The country has also experienced enormous economic and social upheaval, with millions forced into unemployment, hunger, and homelessness. In the absence of a vaccine, the interventions policies that are known to stop the spread of the coronavirus—like stay-at-home orders and school closures—have also upended the course of normal life.

Not Much Progress on PPE 'Reshoring'

Not Much Progress on PPE 'Reshoring'

MedPage Today, September 25, 2020

Let's look at a standard N95 mask to understand why the U.S. is so dependent on overseas suppliers for personal protective equipment (PPE). It has several individual components: filter, shell, coverweb, nose clip, nose foam, and straps. Each of those requires raw materials, chiefly polyester, polypropylene, and aluminum.

Simon Conway

Simon Conway

iHeart Radio Simon Conway, September 25, 2020

Trusted analysis of the top Iowa and national stories.

How the Airline Industry Recovers From COVID-19 Could Determine Who Gets Organ Transplants

How the Airline Industry Recovers From COVID-19 Could Determine Who Gets Organ Transplants

The Conversation, September 28, 2020

The COVID-19 pandemic has crippled the airline industry. Passenger numbers are down more than two-thirds from last year, and airlines have been canceling flights and shutting down routes. It’s frustrating for travelers, but for patients on organ transplant waitlists, the loss of flights can put a life-saving kidney or heart out of reach.

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