News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

Study Reveals Hidden Economic Cost of Sponsored Content for Social Media Influencers
News Release

BALTIMORE, MD, February 25, 2025 – In an era in which influencer marketing dominates digital platforms, a groundbreaking study in the INFORMS journal Management Science unveils a surprising reality: sponsored content can harm an influencer’s reputation and reduce audience engagement.

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OpenAI’s New Stargate Project and China’s DeepSeek: Goliath vs. David
Media Coverage

On Jan. 21, OpenAI launched the $500 billion Stargate Project with partners like Arm, Microsoft, NVIDIA, and Oracle. This initiative aimed to secure American AI leadership, create jobs, and boost the economy. Initially, this boosted the stock prices of these companies.

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Resign or stay? Federal workers are on the clock — Here’s how decision-analysis tools can help
Media Coverage

Living in limbo: An estimated 2 million U. S. federal employees were thrust into a decision they did not seek to make. A deadline from the Trump Administration was halted last week, and is now in the hands of a judge. When a deadline is set those employees will have to make a high-stakes choice: Take a buyout and resign, or they can choose to stay in an uncertain job environment, including the possibility of being laid-off or having significant changes in work duties or leave with a buyout. This current reprieve gives these federal employees a little more time, but the fundamental question for each of them remains: What’s the right move for your career and future?

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Merchants Can Build Their Own Businesses by Choosing the Right Daily Deal Platforms

Merchants Can Build Their Own Businesses by Choosing the Right Daily Deal Platforms

ixtenso, September 15, 2020

Researchers from the University of Maryland and Harvard University analyzed the bargaining process between the daily deal platforms Groupon as well as LivingSocial and merchants to identify the trade-offs made by both parties during the transaction to achieve their goals. While merchants may have less leverage and sacrifice certain net profits for the short term when selling their goods or services on the larger platforms, they can win in the long run by adding new customers and creating the opportunity for future sales to a larger customer base.

Monday's Lethargy Could Affect Your Amazon Orders: Study

Monday's Lethargy Could Affect Your Amazon Orders: Study

The Bulletin Time, September 14, 2020

It’s no secret that we’re all very slow on Mondays, but now a serious study claims that “bad Monday” could negatively affect how long it will take for your next order to arrive from Amazon — or from any other online retailer, for the case. “Monday sickness” is the documented depression that occurs when you resume work after the weekend. It has been shown to have a negative impact on productivity and human psychology, among other things. Now researchers from Lehigh University, the University of Maryland, and the University of California, San Diego, have shown that it also has a negative impact on supply chains and the speed with which your latest shipment of disposable dishwashers will arrive from the nearest warehouse.

Driving Robust Decision Making: General Motors Seeks Academic Expertise

Driving Robust Decision Making: General Motors Seeks Academic Expertise

PennState, September 14, 2020

In the automotive industry, content decisions ranging from engine selection to the style of seats can affect a vehicle’s market sales. Automakers need to anticipate vehicle trims and options that customers will want to purchase from dealer lots. Failing to deliver the preferred combinations of content features may cause General Motors (GM) to lose customers to competitors or experience delayed purchases.

Responding to Customers on Social Media Can Boost Satisfaction by 20%

Responding to Customers on Social Media Can Boost Satisfaction by 20%

Small Business Trends, September 12, 2020

According to a new research from INFORMS Journal Information Systems Research, better management of customer care on Twitter is responsible for a 19% increase in customer satisfaction. An increase of almost 20% is amazing for any positive business metric. But, when it is in customer satisfaction, it is that much better. The research looked at data from Twitter service accounts among the four big telecommunications firms in the United States. It found out AT&T and Verizon had an edge against Sprint and T-Mobile when it came to customer care online.

With Big Ten Set to Resume Football This Fall, Why Won't Illinois High Schools Follow Suit?

With Big Ten Set to Resume Football This Fall, Why Won't Illinois High Schools Follow Suit?

Chicago Tribune, September 16, 2020

High school athletes across the Midwest are playing football this fall and the Big Ten announced Wednesday morning it would resume the sport, too. But Gov. J.B. Pritzker has slammed the door on the possibility that Illinois high school players will join in, saying football and other contact sports are still too risky in the midst of the COVID-19 pandemic.

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