BALTIMORE, MD, February 25, 2025 – In an era in which influencer marketing dominates digital platforms, a groundbreaking study in the INFORMS journal Management Science unveils a surprising reality: sponsored content can harm an influencer’s reputation and reduce audience engagement.
On Jan. 21, OpenAI launched the $500 billion Stargate Project with partners like Arm, Microsoft, NVIDIA, and Oracle. This initiative aimed to secure American AI leadership, create jobs, and boost the economy. Initially, this boosted the stock prices of these companies.
Living in limbo: An estimated 2 million U. S. federal employees were thrust into a decision they did not seek to make. A deadline from the Trump Administration was halted last week, and is now in the hands of a judge. When a deadline is set those employees will have to make a high-stakes choice: Take a buyout and resign, or they can choose to stay in an uncertain job environment, including the possibility of being laid-off or having significant changes in work duties or leave with a buyout. This current reprieve gives these federal employees a little more time, but the fundamental question for each of them remains: What’s the right move for your career and future?
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Researchers from the University of Waterloo conducted a study on the desirability and reality of using drone delivery for e-retailers. The study looks at the cost and effectiveness in certain population areas and locations.
CATONSVILLE, MD, February 3, 2020 – In the public interest, governments often regulate the marketing activities of certain industries like tobacco, financial services, alcohol, and gaming.
In 2014, when Ebola appeared to threaten the United States, calls for restricting travel, including limiting visas to possible travelers from infected areas, were fortunately never implemented. Now, with the surfacing of the coronavirus threat, the lessons we learned from the Ebola outbreak may be useful to reduce population risk.
CATONSVILLE, MD, January 30, 2020 – New research in the INFORMS journal Information Systems Research finds that the purchasing decision of customers considering buying e-books is significantly influenced through easy access to a combination of e-book previews and reviews, resulting in a staggering 31% increase in a consumer’s likelihood to purchase an e-book. When exposed to either previews only or online reviews only, purchase likelihood is between 7 and 17%.
CATONSVILLE, MD, January 29, 2020 – Consumers want what they want, and they want it now. Drone delivery has long been talked about as an option to satisfy consumer delivery demands, but how realistic is it? New research in the INFORMS journal Transportation Science looks at how possible and desirable it is to use drones for delivery for e-retailers considering cost and effectiveness in certain population areas and in certain locations.
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