A large selection of colors or styles discredit opinion leaders’ recommendations
CATONSVILLE, MD, October 16, 2019 – Consumers have been relying on opinion leader recommendations to make choices about product quality and purchases for a long time. It is even more prominent now with the prevalence of influencers on social media platforms. The problem is, when there is a wide variety of the same product, consumers question if a positive recommendation is based on quality or personal preferences.