BALTIMORE, MD, February 25, 2025 – In an era in which influencer marketing dominates digital platforms, a groundbreaking study in the INFORMS journal Management Science unveils a surprising reality: sponsored content can harm an influencer’s reputation and reduce audience engagement.
On Jan. 21, OpenAI launched the $500 billion Stargate Project with partners like Arm, Microsoft, NVIDIA, and Oracle. This initiative aimed to secure American AI leadership, create jobs, and boost the economy. Initially, this boosted the stock prices of these companies.
Living in limbo: An estimated 2 million U. S. federal employees were thrust into a decision they did not seek to make. A deadline from the Trump Administration was halted last week, and is now in the hands of a judge. When a deadline is set those employees will have to make a high-stakes choice: Take a buyout and resign, or they can choose to stay in an uncertain job environment, including the possibility of being laid-off or having significant changes in work duties or leave with a buyout. This current reprieve gives these federal employees a little more time, but the fundamental question for each of them remains: What’s the right move for your career and future?
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A University of Illinois professor who runs an analytics website thinks the transfer portal has hurt some power conference schools in the NCAA Tournament.
BALTIMORE, MD, March 17, 2023 – New audio is available for media use featuring Anna Nagurney. She speaks about how Ukraine is managing one year after the Russian invasion. Nagurney herself is Ukrainian-American. Ukrainian is her first language. She is the Eugene M. Isenberg Chair in Integrative Studies in the Isenberg School of Management at the University of Massachusetts, Amherst. Nagurney is an Affiliated Faculty Member of the school’s Department of Civil and Environmental Engineering and the Department of Mechanical and Industrial Engineering.
An astonishing 1,768 men’s college basketball players entered the transfer portal in November, the majority of whom were on Division I teams. With such a turnover of players, coaches are forced to revamp their rosters annually, integrating existing players, incoming transfers and freshmen into their system. The idea of four-year players has been turned on its head.
The commercial relationships between retailers and their suppliers that shifted under the strains of the Covid-19 pandemic are transforming again as companies cope with continuing changes in consumer spending and high costs across their supply chains.
When Rihanna paused midway through her Super Bowl halftime performance to wipe the shine from her face with Fenty Beauty blotting powder, it was her flair for business, not her voice, that was momentarily on bold display. That three-second touch up, coupled with the bright lip she sported (Fenty's new Icon Velvet Liquid Lipstick in "MVP" red) and the outfits worn by her backup dancers (from her Savage X Fenty lingerie line, of course), garnered the Fenty brand a cool $7.8 million in the first 12 hours after the game, according to Launchmetrics, which measures the monetary value of media marketing strategies.
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