Media Coverage

In 2012, consumers paid $32 billion in overdraft fees, which represented the single largest source of revenue for banks from demand deposit accounts, while leading to significant levels of consumer dissatisfaction and attracting attention from government regulators. In a recent study in the INFORMS journal Marketing Science, researchers have found that it may be possible to help correct this problem through the application of sophisticated data analytics.

INFORMS Fellow and University of Illinois professor Sheldon Jacobson was presented with the INFORMS Impact Prize for his work on the TSA's PreCheck system, which uses risk profiles to try to focus air security resources on higher-risk passengers. 

For the fourth time since 2010, Penn State's University Park campus called for a snow day and canceled class, but thanks to new software that will help more efficiently clear roads, walkways, and parking lots on campus, roads may be open before long. 

Gen Z: You know, the generation that dumped Facebook for Instagram, and prefers YouTube videos to cable TV. Gen-Zers were born after 1995 and are expected to represent 40% of consumers by 2020. The ‘post-millennials’ generation is growing older and marketing experts are creating new tactics to communicate with them by learning to speak their social media language while embracing tailor-made technology such as blockchain. These are keys to decoding GenZ’s marketing wishes that incorporate specific blockchain features.

Billions of dollars are spent on search engine optimization and search engine marketing every year. A new study published in the INFORMS journal Marketing Science explores the complications of the strategy, shining a light on the inherent challenges that come along with using search terms with multiple meanings.