Media Coverage

Media articles featuring INFORMS members in the news.

Most Recent Media Coverage

Topic
Super Bowl LI ads: What can you expect, and do they work?

Super Bowl LI ads: What can you expect, and do they work?

Cleveland.com, January 23, 2018

The price for a 30-second ad to run during the Super Bowl this year is reportedly topping $5 million. A new study in the INFORMS journal Marketing Science focuses on the relationship between Super Bowl viewership and corresponding sales of brands advertised in the game. The question asked by the study is: "Do these things pay off?" The answer is both yes and no.

Is your 10:30 medical appointment really for 11:15?

Is your 10:30 medical appointment really for 11:15?

The Conversation, January 21, 2018

Patients often wait weeks or months for medical appointments. When they finally arrive at physicians’ offices, patients often face further delays. This in-office waiting occurs for many reasons. Perhaps those patients arrived early. Perhaps earlier patients put the physicians behind schedule, or urgent calls interrupted them. However, according to a new article by INFORMS member Michael J. Armstrong, professor at Brock University, and his colleagues, sometimes clinics purposely schedule appointments before physicians expect to be ready. They do this to ensure physicians don’t run out of work.

Study: Super Bowl advertisers see sustained post-game sales boost

Study: Super Bowl advertisers see sustained post-game sales boost

Marketing Dive, January 9, 2018

Benefits of Super Bowl ads linger in the months following the annual game, with sales boosts during other major sporting events like NCAA March Madness, NBA playoffs and MLB games, according to a study in the INFORMS journal Marketing Science

Why signing a noncompete agreement is bad for you - and the economy

Why signing a noncompete agreement is bad for you - and the economy

Quartz, December 20, 2017

A study recently published in the INFORMS journal Management Science finds lower rates of within-industry entrepreneurship in states with strong noncompete enforcement. Using data on about 5.5 million new firms in 30 states, the researchers found that strongly bound workers were significantly less likely to build new companies within the same industry.

Uncommon knowledge: Bros, basketball, and business economics

Uncommon knowledge: Bros, basketball, and business economics

Boston Globe, January 6, 2018

Bros don't know. In a new study in the INFORMS journal Management Science, individuals and groups of three were given general-knowledge and forecasting questions. All-male groups had worse discussion dynamics than groups with at least one woman. As a result, their judgments were more poorly calibrated than the other groups’ — and even compared to individual men or women.

Media Contact

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Artificial Intelligence

Why 23andMe’s Genetic Data Could Be a ‘Gold Mine’ for AI Companies

Why 23andMe’s Genetic Data Could Be a ‘Gold Mine’ for AI Companies

TIME, March 26, 2025

The genetic testing company 23andMe, which holds the genetic data of 15 million people, declared bankruptcy on Sunday night after years of financial struggles. This means that all of the extremely personal user data could be up for sale—and that vast trove of genetic data could draw interest from AI companies looking to train their data sets, experts say.

Healthcare

Want to reduce the cost of healthcare? Start with our billing practices.

Want to reduce the cost of healthcare? Start with our billing practices.

The Hill, March 11, 2025

Robert F. Kennedy Jr., as the new secretary of Health and Human Services, is the nation’s de facto healthcare czar. He will have influence over numerous highly visible agencies, including the Centers for Disease Control and Prevention, the National Institutes of Health and the Food and Drug Administration, among others. Given that healthcare is something that touches everyone’s life, his footprint of influence will be expansive. 

We all benefit from and are hurt by health insurance claim denials

We all benefit from and are hurt by health insurance claim denials

Atlanta Journal Constitution, January 23, 2025

Health insurance has become necessary, with large and unpredictable health care costs always looming before each of us. Unfortunately, the majority of people have experienced problems when using their health insurance to pay for their medical care. Health insurance serves as the buffer between patients and the medical care system, using population pooling to mitigate the risk exposure on any one individual.

Supply Chain

Experts warn logistics industry stakeholders to make contingency plans

Experts warn logistics industry stakeholders to make contingency plans

Seafood Source, March 10, 2025

In their March 2025 forecasts, shipping and logistics experts are warning those who rely on the industry to expect continued disruption, and in order to survive a chaotic landscape, they are advising businesses to spend money conservatively, work with trusted partners, and make comprehensive contingency plans.

Climate