News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

Study Reveals Hidden Economic Cost of Sponsored Content for Social Media Influencers
News Release

BALTIMORE, MD, February 25, 2025 – In an era in which influencer marketing dominates digital platforms, a groundbreaking study in the INFORMS journal Management Science unveils a surprising reality: sponsored content can harm an influencer’s reputation and reduce audience engagement.

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OpenAI’s New Stargate Project and China’s DeepSeek: Goliath vs. David
Media Coverage

On Jan. 21, OpenAI launched the $500 billion Stargate Project with partners like Arm, Microsoft, NVIDIA, and Oracle. This initiative aimed to secure American AI leadership, create jobs, and boost the economy. Initially, this boosted the stock prices of these companies.

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Resign or stay? Federal workers are on the clock — Here’s how decision-analysis tools can help
Media Coverage

Living in limbo: An estimated 2 million U. S. federal employees were thrust into a decision they did not seek to make. A deadline from the Trump Administration was halted last week, and is now in the hands of a judge. When a deadline is set those employees will have to make a high-stakes choice: Take a buyout and resign, or they can choose to stay in an uncertain job environment, including the possibility of being laid-off or having significant changes in work duties or leave with a buyout. This current reprieve gives these federal employees a little more time, but the fundamental question for each of them remains: What’s the right move for your career and future?

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Student body diversity goals & giving parents a say in where their child goes to school

Student body diversity goals & giving parents a say in where their child goes to school

Science Codex, September 3, 2019

All parents want their children to get the best education possible, so how do school districts allow parents/guardians to have a say in where their child goes to school while still meeting diversity goals for the student body? New research in an upcoming addition of the INFORMS journal Operations Research has a solution, just in time for children to return to school for the 2019-2020 year.

How to Meet Student Body Diversity Goals While Still Giving Parents a Say in Where Their Child Goes to School

How to Meet Student Body Diversity Goals While Still Giving Parents a Say in Where Their Child Goes to School

News Release, September 3, 2019

CATONSVILLE, MD, September 3, 2019 – All parents want their children to get the best education possible, so how do school districts allow parents/guardians to have a say in where their child goes to school while still meeting diversity goals for the student body? New research in an upcoming addition of the INFORMS journal Operations Research has a solution, just in time for children to return to school for the 2019-2020 year.

Do those Retail Apps Increase Customer Engagement and Sales in All Channels? New Research Says ‘Yes’ on Both Sales and Returns

Do those Retail Apps Increase Customer Engagement and Sales in All Channels? New Research Says ‘Yes’ on Both Sales and Returns

News Release, September 3, 2019

CATONSVILLE, MD, September 3, 2019– Researchers from Texas A&M University published new research in the INFORMS journal Marketing Science (Editor’s note: The source of this research is INFORMS), which shows that retailers’ branded mobile apps are very effective in increasing customer engagement, increasing sales on multiple levels, not just on the retailer‘s website, but also in its stores. At the same time, apps increase the rate of returns, although the increase in sales outweighs the return rates.

It's All About Teamwork

It's All About Teamwork

Modern Restaurant Management, August 30, 2019

New research shows that as the service sector continues to struggle with how to manage and minimize low labor productivity that hinders profits, the key may be in one word — “teamwork” — according to a new study in the INFORMS journal Management Science after studying firms in the restaurant industry. Researchers believe, however, that the findings can be generalized among the service sector to include hotel and retail services.

Researchers Can Predict Where Recruits Go

Researchers Can Predict Where Recruits Go

Collegiate Baseball Newspaper, August 23, 2019

University of Iowa researchers are able to predict with a high probability where football recruits will ultimately attend college by analyzing Twitter accounts.

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