BALTIMORE, MD, April 1, 2025 – Can we really trust AI to make better decisions than humans? A new study says … not always. Researchers have discovered that OpenAI’s ChatGPT, one of the most advanced and popular AI models, makes the same kinds of decision-making mistakes as humans in some situations – showing biases like overconfidence of hot-hand (gambler’s) fallacy – yet acting inhuman in others (e.g., not suffering from base-rate neglect or sunk cost fallacies).
You are swimming in an ocean of data and don’t even realize it. All around you are invisible amounts of data that would be staggering to try to comprehend. Thousands of smartphones and smart devices are talking to, sending and downloading vast amounts of data, video, audio, words, numbers, images, you name it. Everything from the latest movie on Netflix to someone’s radiology results from a cancer screening.
Mom-and-pop businesses are trying to adapt to the soaring cost of eggs. The owners of four egg-centric restaurants across the country show how they are coping with this threat to their livelihoods.
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A team of five University of Maryland University College students in the Master of Science in Data Analytics (MSDA) program advanced to the final round of the INFORMS O.R. & Analytics Student Team Competition.
The two fatal accidents involving the Boeing 737 MAXX in five months have left airlines with an expensive problem: balancing passengers’ lack of trust in the Boeing 737 MAX carrier versus the cost of cancelling orders and/or reconfiguring their fleet. In their recent research in the INFORMS journal Organization Science, INFORMS member and INSEAD professor Henrich Greve, with colleague Vibha Gaba, have found that although successful airlines are generally ahead on the safety front, less profitable airlines are more likely to respond to aviation incidents by selling off aircraft and buying those perceived to be more reliable.
INFORMS member and INSEAD professor Henrich Greve, with colleague Vibha Gaba, discuss their upcoming research in the INFORMS journal Organization Science, which explores how airlines balance the often-conflicting imperatives of safety and profitability, and in particular, how financial performance affects an airline’s focus on safety.
CATONSVILLE, MD, April 2, 2019 – Researchers from the Kelley School of Business at Indiana University and at Goizueta Business School at Emory University published new research in the INFORMS journal Marketing Science which reveals that advertisers can see a boost in online shopping when television viewers multitask and engage in social media activity while watching certain programs.
It happens all the time: a brand’s celebrity spokesperson finds him/herself at the center of a controversy, which unwittingly generates negative publicity for the endorsing brand. While currently one of marketers’ preferred avenues for driving brand awareness and boosting sales, celebrity endorsement remains a practice area also wrought with challenges, chief among them being the liabilities they present when celebrities behave poorly, and what disastrous effects these crises can have on a company’s reputation and stock returns. Now, new research in the INFORMS journal Management Science sheds some light on what economic effects a company’s reaction to these unforeseen events might have.
OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
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