Media Coverage

Media articles featuring INFORMS members in the news.

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Adjusting commissions for the sale of more popular products boosts sales, study finds

Adjusting commissions for the sale of more popular products boosts sales, study finds

Market Business News, September 18, 2019

Companies can boost sales performance by adjusting commissions for the sale of more popular products, according to a new study published in the INFORMS journal Marketing Science.

The research, which centered on automotive sales at the dealership level, also found that it is more cost-effective when firms provide incentives to the sales force compared to offering consumers discount pricing.

Study points to the power of word-of-mouth in social learning

Study points to the power of word-of-mouth in social learning

Therapy Toronto News, September 17, 2019

Researchers from the University of Pittsburgh, UCLA and the University of Texas published new research in the INFORMS journal Marketing Science (Editor’s note: The source of this research is INFORMS), that reveals the power of word-of-mouth in social learning, even when compared to the power of following the example of someone we trust or admire. The same research found, however, that both word-of-mouth and following someone else’s lead are two of the most powerful dynamics in influencing others through social learning.

Negative posts on Facebook business pages outweigh positive posts 2 to 1

Negative posts on Facebook business pages outweigh positive posts 2 to 1

AZ Business Magazine, September 14, 2019
There are more than 60 million business pages on Facebook and that number is from 2017. With those pages come scores of positive and negative posts generated by Facebook users. What researchers have seen is companies have very little control over what customers post, and negative posts can severely damage brands.
J. Cole Smith Named Dean of the College of Engineering and Computer Science

J. Cole Smith Named Dean of the College of Engineering and Computer Science

Syracuse University, September 16, 2019

Vice Chancellor for Academic Affairs and Provost Michele G. Wheatly today announced the selection of J. Cole Smith as dean of the College of Engineering and Computer Science (ECS). Smith comes to Syracuse from Clemson University, where he has been associate provost for academic initiatives and previously served as chair of the Department of Industrial Engineering. Smith’s appointment, which was approved by the Executive Committee of the Board of Trustees, is effective Oct. 1.

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

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De-risking global supply chains: Looking beyond material flows

De-risking global supply chains: Looking beyond material flows

Hinrich Foundation, October 29, 2024

Global supply chains are undergoing an irrevocable shift. While material flows remain critical, they are only the most visible aspect of this transition. Beneath the surface, changes in information exchanges, financial reconfigurations, and human capital movements are posing far greater risks to the benefits of global trade. The US, China, and the rest the world must handle these changes with care and perspective.

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