Setting overly ambitious goals doesn't have the positive outcome many organizations are striving for, new research finds. A study recently published in the INFORMS journal Organization Science revealed that, rather than boosting drive and innovation and improving organizational performance, stretch goals more often undermine a company's performance.
The INFORMS Certified Analytics Professional (CAP) credential is a general analytics certification that certifies end-to-end understanding of the analytics process, from framing business and analytic problems to acquiring data, methodology, model building, deployment and model lifecycle management. It requires completion of the CAP exam and adherence to the CAP Code of Ethics.
Michael Armstrong, INFORMS member and professor at Brock University shares the negative impact of greed and unethical behavior on industry, from banking to property development, and how analytics can be used to help, not harm customers.
INFORMS member and University of Toronto professor, Nitin Mehta, discusses a new study he coauthored in the INFORMS journal Marketing Science that investigates the increase in health care costs associated with chronic disease in the context of consumers enrolled in employer sponsored insurance plans.
Business literature is full of leaders preaching about stretch goals. These uncomfortable, seemingly out-of-reach results are supposed to motivate people to do things they never thought they could do. But do they work? The answer is complicated. A new study published in the INFORMS journal Organization Science found that stretch goals motivate a small number of participants.
Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578
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