News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

Read More
The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

Read More
How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

Read More

Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

What are you looking for?

Type of Content
Topic
I Need You to Care About the Baby Formula Shortage

I Need You to Care About the Baby Formula Shortage

Pure Wow, May 20, 2022

In the first year of COVID we became armchair experts in infectious disease. The next, we earned our PhD’s in global supply chains, chalking up the months-long wait times for new screen doors and patio furniture to that container ship stuck in the Suez Canal. Most recently, it’s baby formula that’s been affected by disrupted global supply chains.

Census Bureau miscounts could have midterm consequences

Census Bureau miscounts could have midterm consequences

The Hill, May 23, 2022

The Census Bureau announced last week that their estimates of each state’s population had errors, resulting in six states with undercounts and eight states with overcounts. This may shock, or at the very least, disturb some people, who believe that the process of tabulating the nation’s population should be precise and accurate.

Subject Matter Experts in

Supply Chain

View list of experts

Subject Matter Experts in

Healthcare

View list of experts

INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

Access OR/MS Today Magazine

Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

Access Analytics Magazine