News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS
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INFORMS in the News

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Sheldon Jacobson: Have airport security screenings become riskier?

Sheldon Jacobson: Have airport security screenings become riskier?

Chicago Tribune, May 23, 2022

The Transportation Security Administration employs multiple layers to provide a secure air system for travelers. Technologies like millimeter wave advanced imaging scanners for passenger screening and computerized tomography explosive-detection systems for checked baggage screening are some of the key devices deployed at airports. Anytime a new technology is introduced, it should provide benefits that enhance air system security and improve the passenger experience, such as in the form of reduced waiting times.

How to restore America’s dominance in technology

How to restore America’s dominance in technology

The Hill, May 27, 2022

These words, written in aftermath of the United States’ strategic surprise from Sputnik, ring true again today. Facing growing scientific and technical competition, Congress and President Eisenhower enacted the 1958 National Defense Education Act, increasing Science, Technology, Engineering, Mathematics (STEM) talent to invigorate American competitiveness and win the Cold War. Today, we face a similar problem in key technical fields that underpin both military and economic competitiveness.  

The price we pay for global supply chain

The price we pay for global supply chain

Chicago Sun-Times, May 24, 2022

One is product shortages, as with the shortage of personal protective equipment early in the pandemic and recently with infant formula. But are we willing to pay higher prices for less reliance on the global supply chain?

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