News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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Why do two major West Coast ports rate last on a new ranking of facilities worldwide?

Why do two major West Coast ports rate last on a new ranking of facilities worldwide?

Marketplace, May 25, 2022

The global supply chain issues the Federal Reserve has been worried about plagued the country’s busiest ports last year. A new report from the World Bank and S&P Global Market Intelligence ranked the efficiency of more than 350 ports worldwide based on how long ships had to wait at port last year. Los Angeles and Long Beach, which handle more than 40% of all maritime imports to the U.S., came in dead last for efficiency.

When You Use Multiple Devices, Can Marketers Still Track You?

When You Use Multiple Devices, Can Marketers Still Track You?

News Release, June 1, 2022

CATONSVILLE, MD, June 1, 2022 – If you only used one device, like your smartphone, for all of your internet searches and other applications, the data collected about you through that device would provide a picture of your preferences, habits and behaviors. This would help marketers better anticipate and specifically market to you going forward.

Racially Charged Events Spark Classroom Intervention

Racially Charged Events Spark Classroom Intervention

News Release, June 6, 2022

BALTIMORE, MD, June 6, 2022 – As we approach Juneteenth, a day marked each year to commemorate the emancipation of enslaved African Americans, new research in the INFORMS journal Management Science finds that racially-charged events and protests over the past decade have a direct and positive effect on what children are learning in U.S. public school classrooms.

How to Combat Human Trafficking in America

How to Combat Human Trafficking in America

Audio Clip, June 6, 2022

New audio is available for media use featuring Kayse Lee Maass. She is an Assistant Professor in Mechanical and Industrial Engineering at Northeastern University. She talks about how to combat human trafficking in America. This content is made available by INFORMS, the largest association for the decision and data sciences. All sound should be attributed to Kayse Lee Maass. There are 4 questions and responses. These responses were provided on June 2, 2022.

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