BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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BALTIMORE, MD, June 1, 2022 – Five stars means a perfect rating, right? Consumers use online ratings systems to decide which products to purchase, but are they reliable sources of information? New research in the INFORMS journal Marketing Science finds these ratings systems might be built on an unstable foundation, with the systems becoming less useful over time.
BALTIMORE, MD, May 31, 2022 – Contrary to popular belief, well-intentioned calls for women to invest in women-owned businesses might be doing more harm than good in resolving the gender gap in venture financing. New research found in the INFORMS journal Organization Science finds that female-owned startups that get funding from female venture capitalists are two times less likely to get additional financing compared to those with male investors.
A day after invoking the Defense Production Act to help alleviate a nationwide shortage, administration officials had few answers for how the law would lead to more supply.
The 2022 JD Power’s American Airline Satisfaction survey results are out, and the news for many airlines is not good. Jet Blue and Southwest topped the list, while legacy airlines like American and United were near the bottom across the three categories of passengers surveyed (economy, premium economy and first/business).
The fast food giant McDonald's has ceased its operations in Russia, two months after temporarily closing 850 branches across the country. The company said Russia's 'humanitarian crisis' in Ukraine, as well as unstable market conditions triggered by the conflict, are behind its decision to stop selling hamburgers there. The first McDonald's in Russia was opened in Moscow in 1990, and was widely seen as a symbol of western democracy.
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