Media Coverage

Media articles featuring INFORMS members in the news.

Most Recent Media Coverage

Topic
The Eagles' secret weapon? An analytics-fueled attack

The Eagles' secret weapon? An analytics-fueled attack

ESPN, January 18, 2018

The situations in which the Eagles football team decide to strike might seem random, but in fact they are quite calculated. And they're often decided before the start of the game, or even before the start of the season. The approach is driven by an analytics team so involved in the operation that two members of the department  communicate with the coach during the game.

Super Bowl LI ads: What can you expect, and do they work?

Super Bowl LI ads: What can you expect, and do they work?

Cleveland.com, January 23, 2018

The price for a 30-second ad to run during the Super Bowl this year is reportedly topping $5 million. A new study in the INFORMS journal Marketing Science focuses on the relationship between Super Bowl viewership and corresponding sales of brands advertised in the game. The question asked by the study is: "Do these things pay off?" The answer is both yes and no.

Is your 10:30 medical appointment really for 11:15?

Is your 10:30 medical appointment really for 11:15?

The Conversation, January 21, 2018

Patients often wait weeks or months for medical appointments. When they finally arrive at physicians’ offices, patients often face further delays. This in-office waiting occurs for many reasons. Perhaps those patients arrived early. Perhaps earlier patients put the physicians behind schedule, or urgent calls interrupted them. However, according to a new article by INFORMS member Michael J. Armstrong, professor at Brock University, and his colleagues, sometimes clinics purposely schedule appointments before physicians expect to be ready. They do this to ensure physicians don’t run out of work.

Study: Super Bowl advertisers see sustained post-game sales boost

Study: Super Bowl advertisers see sustained post-game sales boost

Marketing Dive, January 9, 2018

Benefits of Super Bowl ads linger in the months following the annual game, with sales boosts during other major sporting events like NCAA March Madness, NBA playoffs and MLB games, according to a study in the INFORMS journal Marketing Science

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Artificial Intelligence

AI Hallucinations? Two Brains Are Better Than One

AI Hallucinations? Two Brains Are Better Than One

Computer World, December 28, 2024

A number of startups and cloud service providers are starting to offer tools for monitoring, evaluating, and correcting problems with generative AI in the hope of eliminating errors, hallucinations, and other systemic problems associated with this technology.

Healthcare

Supply Chain

Port automation is a sticking point for dockworkers union

Port automation is a sticking point for dockworkers union

Marketplace, January 2, 2025

Dockworkers on the East and Gulf coasts could go on strike again in less than two weeks if they don’t reach a contract agreement with ports and shippers. Talks are set to resume next week, according to Bloomberg. The main sticking point between the two sides? Automation.

Climate