News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

Read More
The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

Read More
How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

Read More

Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

What are you looking for?

Type of Content
Topic
This is what we need to invent to fight climate change

This is what we need to invent to fight climate change

MSN, May 6, 2022

The world now has many of the tools needed to keep climate change in check, the United Nations’ climate research team reported last month. But humanity will still need to invent newer and better ones too.

Decision Science Digest: May 9, 2022

Decision Science Digest: May 9, 2022

Journal Paper, May 9, 2022
  • The Impact of Peer-to-Peer Marketplaces on Abortion Rates, the Role of Social Implications (INFORMS journal Information Systems Research)
  • New Research Looks at Inequality as a Factor in Identifying Misinformation (INFORMS journal Management Science)
  • New Research Helps Answer the Question, Standardize or Customize? Predictions Inform Business on Which One to Choose (INFORMS journal Manufacturing & Service Operations Management)
  • New Research Finds Lessons in COVID-19 Vaccine Distribution and Waste Data (INFORMS journal Transportation Science)

Subject Matter Experts in

Supply Chain

View list of experts

Subject Matter Experts in

Healthcare

View list of experts

INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

Access OR/MS Today Magazine

Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

Access Analytics Magazine