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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Global hunger crisis looms as war in Ukraine sends food prices soaring

Global hunger crisis looms as war in Ukraine sends food prices soaring

Bulletin of the Atomic Sciences, April 12, 2022

The war in Ukraine sent global food prices soaring to an all-time high in March, according to the Food and Agriculture Organization of the United Nations. The March record surpassed the also-record-breaking change in food prices observed in February when the war began. The organization calculates a food price index that measures a monthly change in international prices of a basket of commonly traded food commodities such as vegetable oils, cereals, and meat. The current index value is approximately 37 percent higher than one year ago. The news has raised fears of a world hunger crisis with far-reaching effects.

Study: Front-Pack Symbols Affect Buying

Study: Front-Pack Symbols Affect Buying

Food Processing, April 8, 2022

Front-of-package symbols appear to have had an effect on breakfast cereal consumers in Chile, prompting them toward healthier products, according to new research.

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