BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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BALTIMORE, MD, April 2, 2022 – Companies that utilize augmented reality (AR) glasses as a new training and workforce tool to increase worker productivity risk stunting workforce innovation and ingenuity according to new research findings published in the INFORMS journal Manufacturing & Service Operations Management.
Western countries are in awe at how quickly U.S.-led financial sanctions severely damaged Russia’s economy. But for those 35 countries that abstained from a U.N. vote condemning Russia’s invasion of Ukraine, those repercussions will make them wary.
CHAMPAIGN COUNTY, Ill. (WCIA) – The nation’s top infectious disease expert said we are in a new phase when it comes to the pandemic. Dr. Anthony Fauci said while the global pandemic continues, in the U.S. it’s a different story.
BALTIMORE, MD, April 28, 2022 – The thrill and excitement of hitting the jackpot at a casino isn’t just felt by the winner. Casinos try to leverage that win to increase play by friends of the winner and bystanders. New research in the INFORMS journal Marketing Science finds that this effort may have limited impact on the bottom line of the casino.
New audio is available for media use featuring Rachel Cummings, an assistant professor of Industrial Engineering and Operations Research at Columbia University’s School of Engineering. She focuses her research on data privacy. This content is made available by INFORMS, the largest association for the decision and data sciences. All sound should be attributed to Rachel Cummings. What follows are 4 questions and responses. These responses were provided on April 27th, 2022.
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