News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS
Catonsville, MD
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INFORMS in the News

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Combatting Human Trafficking and Forced Labor

Combatting Human Trafficking and Forced Labor

Audio Clip, April 27, 2022

New audio is available for media use featuring Dr. Kendra Taylor, the President and CEO of KEYfficiencies, Inc., discussing combatting human trafficking and forced labor. KEYfficiencies is a consulting firm that gives clients increased efficiency in operations and decision strategy by using key principles of industrial and system engineering. She’s also an adjunct professor at the University of Dayton. This content is made available by INFORMS, the largest association for the decision and data sciences. All sound should be attributed to Dr. Kendra Taylor. What follows are 4 questions and responses. These responses were provided on April 25th, 2022.

Sheldon Jacobson: We need clear and sensible information about when to wear a face mask

Sheldon Jacobson: We need clear and sensible information about when to wear a face mask

Chicago Tribune, April 25, 2022

The CDC guidelines on community risk (which effectively provides guidance on when to wear a face mask in public venues) focuses on new infection rates, hospitalization admissions, and hospital bed availability, making them reactive. The current uptick of infections with the new omicron variant, BA.2, has been slow to produce many severe cases. This means that around 90% of counties are labeled low risk, with under 1% of counties labeled high risk.

Are face masks needed on airplanes?

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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