News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Why Companies Should Pay More Attention to Customers Last in Line

Why Companies Should Pay More Attention to Customers Last in Line

The Wall Street Journal, April 29, 2022

Tempted to walk away when you’re at the end of a line? You’re not alone. Being last in line negatively impacts your satisfaction and makes it more likely you’ll bail before getting to the front, says Ryan Buell, professor of business administration at Harvard Business School, whose research was published last year in the journal Management Science.

Supply Chain Transparency: A Growth Engine in the Wake of Crises

Supply Chain Transparency: A Growth Engine in the Wake of Crises

CEVA Logistics, April 28, 2022

The twin events in Ukraine and Shanghai have shattered the core assumptions underlying global supply chains. Since the fall of the Berlin Wall more than three decades ago, multinational corporations had often been able to separate business and geopolitics, assuming that world leaders generally make rational decisions regardless of their ideology. However, with Putin's invasion of Ukraine and Shanghai's severe, month-long lockdown, it's clear that such assumptions were wildly over-optimistic.

What’s going on with the air travel mask mandate?

What’s going on with the air travel mask mandate?

The Hill, April 19, 2022

The Centers for Disease Control and Prevention (CDC) had extended the federal mask mandate on U.S. airlines, rail and bus systems by two weeks, until May 3. During that period, the CDC planned to explore in-depth what is happening in the COVID-19 pandemic.

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INFORMS Magazines

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