A recent study in the INFORMS journal Marketing Science found small-format stores can have a big impact on large brand sales.
According to a recent study by Donald Ngwe of the Harvard Business School, "Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions," which was published by INFORMS, outlet store lifts the sales and profits of the flagship brand, instead of cannibalizing sales and profits.
Following the devastation caused by Hurricane Harvey in the Houston area, Anna Nagurney, INFORMS member and professor at the University of Massachusetts Amherst, discusses how game theory could help improve natural disaster response, in particular, better ensuring the right supplies are getting to those in need.
Julie Swann, NC State professor and INFORMS member, has been selected as the first female department head of the Edward P. Fitts Department of Industrial & Systems Engineering Department.
For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in the INFORMS journal Marketing Science, the answer is "yes." Gaining the same increase in distribution penetration from limited assortment stores provide much larger increases in sales, relative to that from large assortment stores.
Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578
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The genetic testing company 23andMe, which holds the genetic data of 15 million people, declared bankruptcy on Sunday night after years of financial struggles. This means that all of the extremely personal user data could be up for sale—and that vast trove of genetic data could draw interest from AI companies looking to train their data sets, experts say.
The Big Four firms are now integrating a new category of artificial intelligence (AI) into their businesses, according to Bloomberg Tax.
Robert F. Kennedy Jr., as the new secretary of Health and Human Services, is the nation’s de facto healthcare czar. He will have influence over numerous highly visible agencies, including the Centers for Disease Control and Prevention, the National Institutes of Health and the Food and Drug Administration, among others. Given that healthcare is something that touches everyone’s life, his footprint of influence will be expansive.
Health insurance has become necessary, with large and unpredictable health care costs always looming before each of us. Unfortunately, the majority of people have experienced problems when using their health insurance to pay for their medical care. Health insurance serves as the buffer between patients and the medical care system, using population pooling to mitigate the risk exposure on any one individual.
In their March 2025 forecasts, shipping and logistics experts are warning those who rely on the industry to expect continued disruption, and in order to survive a chaotic landscape, they are advising businesses to spend money conservatively, work with trusted partners, and make comprehensive contingency plans.
After the Trump administration announced Monday an agreement to pause potential tariffs against Canadian imports, one supply chain expert told 12News the whiplash of tariff news coming out of Washington D.C. is not helpful to U.S. businesses.
Billionaire investor Mark Cuban's question to Representative Matt Gaetz, a Florida Republican, on energy costs took off on social media on Saturday.
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