While online users are becoming increasingly reliant on reviews to help evaluate products and services, there is a significant downfall for companies who pay users to write reviews.
It's a bit of an understatement to say that consumers have come to rely on the internet. For everything from work to entertainment, there's an online aspect that usually makes things easier or more convenient. This is especially true when it comes to shopping. Online sites like Yelp, ConsumerAffairs and TripAdvisor, and forums such as those found on Amazon and even Reddit, have made making an informed purchase that much easier. So, should these sites pay consumers for their review insights? While your curiosity might be piqued at the idea of being paid to share your opinion, a new study shows that paying users to encourage them to write reviews is probably a bad idea.
University of Montana students Brandon Staggs and David Brewer spent a week in Las Vegas, where they, err, did a lot of homework. Staggs and Brewer graduate in May as part of the first Master's of Science in Business Analytics cohort at UM. They're also part of the first UM team to attend the INFORMS Business Analytics conference in Vegas, where they interviewed with companies such as Amazon, GM Financial, Deloitte, and MGM Grand.
Cause marketing, or marketing campaigns involving the combined efforts of a for-profit and non-profit organization, is commonly conducted in retail shops, restaurants, movie theaters and even online. Whether you are attending a "give back" night at Chipotle or a special charity event at a local boutique, cause marketing campaigns seem like the perfect situation for all parties involved. However, a new study in the INFORMS journal of Marketing Science finds that the effects of cause marketing are more complicated than that.
Members of the Air Force Studies, Analysis and Assessments directorate joined leaders of the Walt Disney Company as co-awardees of the INFORMS Prize at a gala in Las Vegas, Nev., April 3, 2017, for their pioneering and enduring integration of operations research and analytics programs. The award is given each year by The Institute for Operations Research and the Management Sciences.
Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578
An audio journey of how data and analytics save lives, save money and solve problems.
On Jan. 21, OpenAI launched the $500 billion Stargate Project with partners like Arm, Microsoft, NVIDIA, and Oracle. This initiative aimed to secure American AI leadership, create jobs, and boost the economy. Initially, this boosted the stock prices of these companies.
The telecom industry is at a pivotal crossroads, and the only choice forward for telcos is to pursue innovation without the fear of failure. Telcos must be willing to capitalize on emerging technologies and shifting market dynamics that will soon dominate the future telecom landscape. Three areas, in particular, telcos should begin investing in and exploring (if they haven’t already) include:
Health insurance has become necessary, with large and unpredictable health care costs always looming before each of us. Unfortunately, the majority of people have experienced problems when using their health insurance to pay for their medical care. Health insurance serves as the buffer between patients and the medical care system, using population pooling to mitigate the risk exposure on any one individual.
Tariffs could raise the cost of medical care and prescription drugs for people in the U.S.
President Donald Trump on Monday fired another volley in his ongoing trade war, announcing 25% tariffs on steel and aluminum imports and canceling exemptions and duty-free quotas for major suppliers.
A groundbreaking new study in the INFORMS journal Transportation Science reveals the severe and far-reaching consequences of Russia’s full-scale invasion of Ukraine on global food security. The research highlights an urgent need to address disruptions in the transportation of Ukrainian grains, which have caused dramatic price spikes and worsened food insecurity worldwide, particularly in vulnerable regions such as the Middle East and North Africa.
Billionaire investor Mark Cuban's question to Representative Matt Gaetz, a Florida Republican, on energy costs took off on social media on Saturday.
Florida lawmakers have banned wind turbines off its shores and near the coast, saying the bill is meant to protect wildlife and prevent noise.