Media Coverage

Online display ads can increase both online and offline retail sales, providing valuable insight for future marketing decisions, according to a new study in the INFORMS journal of Marketing Science. Researchers, including those from University of Rochester in the U.S., worked with an unnamed national apparel retailer to evaluate the effects of the retailer’s advertising. 

The INFORMS Conference on Business Analytics & Operations research, April 2-4 in Las Vegas, NV was included on the KD Nuggets list of upcoming meetings in analytics, big data, data mining, and data science in 2017.

Scientists and researchers from the countries targeted by the Immigration Executive Order signed by President Donald Trump face growing uncertainty regarding their ability to travel to the U.S. to conduct research or attend meetings and conferences, including the INFORMS Annual Meeting in Houston later this year.

In the era of information and technology, the role of data analysts has become critical to cope with the present needs of the consumers and companies. And a valuable tool for all data analysts as they navigate the career is the Institute for Operations Research and the Management Sciences (INFORMS).

INFORMS Executive Director Melissa Moore has been invited to join the new CEO Update MidCap Roundtable. This new, invitation only membership includes participation in a one-of-a-kind peer networking and education-focused event, the Roundtable Summit, which will bring together CEOs and principals of major search firms for a day of high-level education focused on arming senior leaders with the knowledge they need to lead their organizations, and to navigate a rapidly changing political and economic environment.